2022 Panasonic, Leica sign strategic agreement for joint development of Leica and LUMIX products, technology: Digital Photography Review

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Leica Digital camera AG and Panasonic have announced that the 2 firms have signed a complete, strategic collaboration settlement. On account of the settlement, Leica and Panasonic will work extra carefully to collectively develop new applied sciences underneath the title L2 Know-how (L squared Know-how).

The title L2 Know-how is symbolic as a result of it consists of the ‘L’ from ‘Leica’ and ‘LUMIX.’ Of their advertising actions going ahead, every firm will embody L2 Know-how. The branding will unify every firm’s respective strengths, together with within the improvement of recent digital camera and lens merchandise and next-generation software program. The collaboration permits the 2 firms to collectively spend money on new applied sciences for future Leica and LUMIX merchandise. Going ahead, Leica and LUMIX will make the most of L2 Know-how.

Leica writes, ‘By way of this collaboration, each firms will have the ability to maximize the synergies by Leica’s optical and imaging expertise and Panasonic’s video and digital expertise which were cultivated over a few years within the digital camera and imaging market, and collectively discover new creativity and expressive energy. They’ll proceed to develop revolutionary L2 Know-how that can create a brand new imaging world.’

‘With the arrival of an period wherein images and movies are shared globally in real-time, cameras are required to have functionality to create extra spectacular and breathtaking expression. I’ve all the time been impressed by the excessive image high quality and the picture-making philosophy that Leica has developed over its lengthy historical past,’ mentioned Akira Toyoshima, CEO of Panasonic Leisure & Communication Co., Ltd. ‘I’m very happy and excited to proceed working with Leica to develop expertise that can allow individuals all over the world to share their feelings.’

leica panasonic agreement portrait
Matthias Harsch (left) (CEO Leica Digital camera AG) and Yosuke Yamane (proper) (Govt Vice President Director, Imaging Enterprise Unit)

‘Now we have been working with Panasonic for a few years in a spirit of partnership and belief, and their intensive experience is undisputed. The mixture of our competencies in L2 Know-how is one other milestone within the partnership and proves that one of the best ways to satisfy in the present day’s challenges within the digital camera market is to not phase and specialize, however to deepen capabilities in an effort to collectively create options for the longer term,’ mentioned Matthias Harsch, CEO of Leica Digital camera AG.

Leica Digital camera AG and Panasonic have cooperated since August 2000, when the businesses signed an settlement for lenses of digital, audio-visual gear. In 2001, the cooperation expanded to incorporate the digital digital camera sector. In 2018, Panasonic joined with Sigma and Leica to type the L-Mount Alliance. The L-mount commonplace was initially developed by Leica for its merchandise earlier than being expanded to incorporate different producers.

Leica Digital camera AG and Panasonic signed strategic complete collaboration settlement

Wetzlar, Might 31, 2022. Panasonic Leisure & Communication Company (Headquarters in Osaka, Japan) and Leica Digital camera AG (Wetzlar, Germany) in the present day introduced that they’ve reached an settlement for a brand new complete enterprise alliance. Each firms agreed to more and more bundle their core competencies and to develop new applied sciences and options ensuing from this collaboration underneath the title of “L² Know-how ” (L squared Know-how) which symbolically makes use of the 2 „L“ of “ Leica ” and “LUMIX ” of their advertising actions going ahead.

L2 Know-how will unify the strengths of two manufacturers, Leica and LUMIX, be a logo of the collaboration by combining the applied sciences and know-how of the 2 firms within the fields of recent digital camera and lens merchandise and subsequent era software program, and create applied sciences and options that ship new worth within the new period. By way of this collaboration, each firms will have the ability to maximize the synergies by Leica’s optical and imaging expertise and Panasonic’s video and digital expertise which were cultivated over a few years within the digital camera and imaging market, and collectively discover new creativity and expressive energy. They’ll proceed to develop revolutionary L² Know-how that can create a brand new imaging world.

By way of this collaboration, the 2 firms will collectively spend money on new applied sciences that may be integrated into digital camera and lens merchandise, and can incorporate collectively developed applied sciences into one another’s Leica and LUMIX merchandise to additional improve their product capabilities. Going ahead, Leica and LUMIX will make the most of L² Know-how, which is able to open up new prospects for inventive digital camera customers, of their advertising actions in an effort to develop a collaborative system over the long run.

“With the arrival of an period wherein images and movies are shared globally in actual time, cameras are required to have functionality to create extra spectacular and breathtaking expression. I’ve all the time been impressed by the excessive image high quality and the picture-making philosophy that Leica has developed over its lengthy historical past. I’m very happy and excited to proceed working with Leica to develop expertise that can allow individuals all over the world to share their feelings,” mentioned Akira Toyoshima, CEO of Panasonic Leisure & Communication Co.,Ltd.

“Now we have been working with Panasonic for a few years in a spirit of partnership and belief, and their intensive experience is undisputed. The mixture of our competencies in L2 Know-how is one other milestone within the partnership and proves that one of the best ways to satisfy in the present day’s challenges within the digital camera market is to not phase and specialize, however to deepen capabilities in an effort to collectively create options for the longer term,” mentioned Matthias Harsch, CEO of Leica Digital camera AG.

Historical past of collaboration

The cooperation between Leica Digital camera AG and Panasonic Company has existed since August 2000. Initially, the businesses had signed a cooperation settlement for lenses of digital, audio-visual gear, and in 2001 the choice was made to cooperate within the digital digital camera sector as properly. Since then, the businesses have steadily expanded their technological cooperation. In 2018, along with Sigma, the “L-Mount Alliance” was based, an unprecedented sort of cooperation that permits Panasonic, Sigma and, since 2021, Ernst Leitz Wetzlar GmbH to make use of the L-mount commonplace developed by Leica for their very own developments and thus additionally supply cameras in addition to optics with this lens mount.

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