2022 International education, India and how to increase conversion rates


Sources recommend that the variety of college students departing India for greater training within the present yr is 133,135 up to now, whereas some 444,553 college students did the identical in 2021 and 259,655 in 2020.

The US, UK, Australia, Canada, New Zealand, Eire and Germany nonetheless stay the favored locations, with others equivalent to Finland and Cyprus rising as new selections.

Why Indian college students want to examine overseas

Higher instructional high quality and outcomes overseas, alternatives to stay and work abroad throughout and after their research, greater requirements of dwelling, gaps within the Indian training system have all contributed to the numerous improve in pupil outflow from India in recent times.

The trade is predicted to develop quickly within the coming years, owing to India’s excessive college-aged inhabitants and fierce rivalry for admission to the most effective universities.

Dissecting the expectations

Students who select to review overseas are taking an enormous step towards launching their very own distinctive life tasks, and it’s cheap to suppose that they’ve hopes and aspirations of getting an ideal expertise, whether or not for tutorial or private.

Following are some expectations of Indian college students from their chosen college or school:

  • Faster turnaround occasions on their functions
  • Appropriate and personalised data
  • Human steerage on utility and visa procedures
  • Info on the course modules and prior engagement with professors and course leaders
  • Engagement alternatives with present or earlier college students, ideally Indian college students
  • Interplay with native representatives from the College or school
  • Unbiased and neutral counselling
  • Classes on careers and employment alternatives both from the College or another physique Within the chosen nation
  • A possibility to satisfy with College representatives

To make sure most satisfaction for potential college students, universities and schools want to interrupt down their method into smaller steps and ought to be extra personalised, deliberate and progressive.

Typical ways in which universities have at all times employed to maximise pupil interactions and meet college students and fogeys are these equivalent to: training gala’s; roadshows; visits to colleges and agent places of work.

Pre departure briefings, supply holder occasions, tele calling and electronic mail communications and scholarships and reductions on tuition charges have additionally lengthy confirmed to achieve success.

Whereas these typical methods have labored in favour, the current years have witnessed sure different methods of engagements which have labored even higher:

  • Focused social media marketing campaign / electronic mail advertising and marketing
  • Social media stay classes like (Instagram stay, Fb like and so on.)
  • Webinars with course leaders
  • Taster masterclasses
  • Webinars and seminars on careers and employment alternatives
  • Digital excursions and interactions with the college our bodies
  • Connections with present and former yr college students
  • Introduction of their very own boarding course of whereas they’re of their residence nations
  • Stay chat on their web sites

Lodging, price constructions, monetary steerage, and incomes cash whereas finding out are wonderful dialogue starters with potential college students. Although the variety of college students going overseas is rising yearly, most schools are nonetheless grappling with points associated to pupil conversion.

Based on analysis, most nations and universities have a mean of 15-20% conversion charges from utility to pupil enrolments and a barely greater 20-25% conversion charges from supply holders to enrolments. Whereas it’s not best for universities to cope with the quantity of functions for pupil enrolments, it doesn’t appear to have a fast repair.

Choices that universities might begin adopting to spice up conversion vary from introduction of utility charges, greater quantity of deposit charges required for college students to substantiate their place on this system, quicker turnaround on functions, capability increment or most utilisation of seats and attention-grabbing and steady engagement plans devised for the potential pupil.

“The final yr noticed an general 163% progress in pupil numbers for our purchasers”

Higher engagement and coaching with brokers and college counsellors and having Indian native representatives who can interact with college students higher and quicker can be useful.

The previous a number of months have been a really difficult atmosphere, however all our companion establishments at OneStep International have performed stupendously nicely. The final yr noticed an general 163% progress in pupil numbers for our purchasers.

A efficiency pushed mannequin, with companies starting from market improvement to market enlargement aimed toward offering tangible enterprise outcomes, ours is a novel effort in a tried and examined mannequin of market entry house for worldwide training.

All for speaking to OneStep International? Go to our website or get in contact by way of electronic mail.

Writer bio:


This can be a sponsored publish from Aritra Ghosal, the Founder and Director of OneStep International. OneStep International is an training administration firm based mostly in India and Malaysia. It helps international tutorial establishments to land and broaden throughout Asia by in-country illustration and stakeholder administration. A graduate from the College of Sheffield, Aritra is an knowledgeable in abroad training, service supply and strategic administration. Aritra has labored throughout continents with fortune 500 corporations, early start-ups and not-for-profit organisations. In all his assignments he has been capable of ship tangible enterprise outcomes. Aritra likes to prepare dinner and is a die-hard supporter of Liverpool Soccer Membership.



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