2022 A New Campaign Touts the Benefits of Employing Refugees


Rasha Faek, Managing Editor, WENR

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Whereas correctly welcoming refugees requires public funding, the #Welcomingeconomy marketing campaign hopes that the personal sector may also help as effectively.

There are over one million job vacancies across Canada which, with some help, refugees might assist fill. Nonetheless, tapping into this expertise pool could require adjusting employer recruitment and hiring practices.

To assist employers join with and rent refugees, the Refugee Jobs Agenda Roundtable and greater than 50 different organizations, together with World Training Providers (WES), got here collectively to develop a brand new advocacy marketing campaign. Launched final month, the marketing campaign, titled #WelcomingEconomy for Refugees, highlights the successes of refugees and the contributions they make to Canada’s financial system and communities. It builds on earlier initiatives from the Roundtable, which is a multi-sectoral coalition of greater than 80 organizations that was initially established to attach Syrian refugees to employment alternatives in components of Ontario.

Given present labor shortages in Canada, the abilities of refugees will likely be wanted throughout the nation. Based on a current Statistics Canada report, job vacancies rose in lots of industries and in all Canadian provinces and territories.

“Newcomers are key to addressing Canada’s labor power shortages, particularly when there are multiple million unfilled job vacancies and the nation’s working-age inhabitants is older than ever and near retiring,” mentioned Shamira Madhany, WES’ deputy govt director and managing director for Canada. She defined that the primary objective of this marketing campaign “is to encourage companies to recruit and rent refugee expertise by highlighting refugee’s social and financial contributions throughout Canada.”

A method the marketing campaign is doing that’s by amplifying the experiences of employers who’ve employed refugees. Their voices present compelling proof of the advantages that accrue not solely to employers and the general financial system, but in addition to the refugees themselves.

An Alternative, Not a Burden

Whereas correctly welcoming refugees requires public funding, the brand new marketing campaign hopes that the personal sector may also help as effectively. By actively working to rent refugees, employers may also help these newcomers discover their footing, enhance their very own firm’s productiveness and morale, and unlock an underused pool of expertise to energy the nation’s financial system.

Already, refugees make vital contributions to Canada’s financial system. Based on statistics from the United Nations High Commissioner for Refugees (UNHCR), inside 5 years of their arrival, refugees be part of Canada’s center class and their annual earnings enhance steadily. “Additionally they enhance tax income, enhance native employee wages, and enhance innovation which stimulate the financial system, increase productiveness.”

Ruba Bilal, a regional supervisor at Acosta/Mosaic, a gross sales and advertising and marketing providers supplier, has seen the advantages of using refugees firsthand. “In my expertise the final 5 years, I employed greater than 10 refugees in numerous enterprise sectors. They all the time excel and thrive of their roles, able to help, provoke, work laborious, and all the time need to show themselves.”

Refugees contribute to Canada’s financial vitality not simply as staff, however as entrepreneurs and employers as effectively. For instance, Marcelle Aleid and her mom got here to Canada as refugees from Syria. Right this moment, they’re small enterprise house owners, opening and working a restaurant that serves Syrian delicacies in midtown Toronto. Since opening the restaurant, they’ve employed many different refugees and newcomers.

“Round 90 p.c of our employees is newcomers or refugees, they don’t have expertise, some have a incapacity, however all are wanting to be taught and enhance,” Aleid mentioned in a video interview.

Hanen Nanaa, is one other Syrian refugee who arrived in Canada in 2016. She and her colleagues later based BAM, the Books Artwork Music Collective, to empower younger individuals to get entangled in civics by means of artwork. “Our expertise and data make us a helpful addition to Canada, enhancing the nation’s financial, cultural, and social well-being,” she mentioned.

Nanaa views the #WelcomingEconomy for Refugees marketing campaign as a means “not simply to rejoice refugees’ energy, braveness, and success tales, but in addition to focus on the challenges we face day-after-day corresponding to racism and systemic discrimination when coming into the office and beginning our lives in new properties after fleeing violence and dropping every little thing.”

Welcoming as a Key to Higher Integration

For refugees, the method of resettling in a brand new nation may be lengthy and arduous. However discovering a job rapidly can quickly speed up their integration into their new neighborhood.

To assist make that occur, the #WelcomingEconomy marketing campaign web site hosts sources for employers that not solely spotlight the advantages of hiring refugees, but in addition handle a number of the points that may come up when recruiting or looking for to retain refugees. The marketing campaign has developed sources that define methods to take away obstacles to refugee employment, handle unconscious bias, and create a tradition of inclusion for refugees within the office. The marketing campaign additionally helps join employers with refugees, sustaining on its web site a listing of platforms and organizations to succeed in out to refugees from totally different nationalities.

“Such campaigns will assist in elevating consciousness throughout the enterprise sector and employers that there’s an extra pool of expertise wanting to be taught, work, and take part in constructing our nation and be a part of it,” Bilal mentioned, including that “it additionally reminds the employers that hiring refugees will assist the Canadian communities in lowering the unemployment fee and likewise helps in altering the stereotype towards refugees.”

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Danby Merchandise Ltd, is a significant advocate for serving to and hiring refugees. Above, Jim Estill (centre) with Danby staff on the Danby warehouse in Guelph, Ont.

Jim Estill, president and CEO of house equipment producer Danby Products Ltd, is a significant advocate for serving to and hiring refugees. Since 2016, he has sponsored and helped 80 Syrian refugee households resettle in Canada. Extra lately, he has dedicated to resettling Afghan refugees as effectively.

His firm runs a outstanding program referred to as Ease into Canada, which helps refugees, a few of whom Danby Home equipment has sponsored, be taught English. Over the course of 90 days, refugees work with English tutors, attend English language courses, and full English homework. Additionally they achieve Canadian job expertise working at Danby Home equipment. “The work is gentle industrial work that anybody can do for 90 days. And in direction of the tip we assign a job coach. We do resume writing. We assist somebody go on to the job boards and discover out if there are different jobs which can be extra appropriate for his or her expertise,” he mentioned.

Omar Salaymeh, CEO at Bonfire Interactive, an e-procurement firm in Toronto, believes that with the ability to rent refugees actually improves firm morale and teamwork. “It permits us to make use of the corporate as a platform to do good, not by means of the services and products that we provide, however by means of initiatives like that. Additionally, in relation to Canadian companies in Canada, there’s a nice expertise pool on the market.”

He confirms that hiring refugees “has gone so effectively that we need to do it once more with totally different refugee populations.”

The marketing campaign plans to proceed producing video interviews with enterprise leaders that showcase their expertise hiring refugees. They hope these movies enhance consciousness of the constructive advantages that hiring refugee can haven’t only for the refugees themselves, however for communities throughout Canada.

As Shamira Madhany at WES notes: “Refugees not solely convey their schooling, expertise, and expertise to the workforce, however additionally they make vital cultural, mental, and political contributions to Canada.”


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